About Sparkow


Sparkow is recognized as a rising market leader in merchandising, recommendation and personalisation.


More than 150 retail systems are powered by Sparkow in 20 countries.


Sparkow remains an independent industry leader, not beholden to the markets or the decisions of a group, in control of its own strategy and development.

Industry recognition

Sparkow has the advantage of an extensive ecosystem of business partners, technologies, and integration.

Customer oriented

Sparkow considers its client relationships as real partnerships. Sparkow solutions are co-conceived with our client community in the spirit of Open Innovation. Our approach guarantees that the client’s current and future needs will be completely addressed.

A comprehensive approach

Sparkow remains the only software provider meeting the challenges of merchandising, recommendation and personalisation in a single integrated solution.


Since the beginning, Sparkow has invested in new technology to adapt its solutions to the needs and constraints of the marketplace. These strategic investments allowed us to develop a range of 100% web-based solutions.

Centralized location

All Sparkow teams (development, support, consulting, sales, marketing...) are located in France for a more reactive, collaborative relationship with our clients.